Clik here to view.
Marketing your business post-Brexit
Most people I know have been deeply depressed since the results of the EU referendum came out. Many clients and colleagues are EU citizens who have no idea what the future holds for them, while others...
View ArticleClik here to view.
Why the trust breakdown is getting worse – and how to fix it
Who do you trust? Perhaps unsurprisingly given the political turmoil in 2016, the answer is ‘no-one at all.’ That’s the headline finding of the latest Edelman Trust Barometer, which found that trust in...
View ArticleClik here to view.
4 communications lessons from Bernie Ecclestone
This week saw Bernie Ecclestone replaced as the head of Formula One, after essentially running the sport for 40 years. It is no understatement to say that Ecclestone built Formula 1 from a disparate...
View ArticleClik here to view.
Marketing middle-aged companies
Theresa May’s description of a squeezed middle of Britons who are “just about managing” may have been a passing aside that seems to have dropped by the wayside, but it made me think. A similar problem...
View ArticleClik here to view.
The impact of the on-demand economy on marketing
The British government has just released its latest housing white paper, aiming to address the chronic shortage of homes across the country. But what caught my ear when listening to the news on the...
View ArticleClik here to view.
Turning the Oscars fiasco into good PR
We’re now living in a world where fewer and fewer of us watch TV live, preferring to use catch up services or clips on YouTube to get our fix after the event. Hence TV companies increasing focus on...
View ArticleClik here to view.
Why this won’t be the social media election
The last year saw massive political change, with an outsider elected to the White House and the Brexit vote in the UK. Social media played a huge part in both of these decisions, with Donald Trump...
View ArticleClik here to view.
Making PR meaningful with proper measurement
In a couple of weeks I’m co-leading a session on measurement at the CIPR East Anglia Best PRactice Conference in Cambridge. Preparing for the event led me to think in a bit more detail about...
View ArticleClik here to view.
Why good communication starts with listening
What do Theresa May and British Airways have in common? Obviously they’ve both recently been in the news, for the PM’s failed election gamble and the airline’s IT outage that ruined Bank Holiday...
View ArticleClik here to view.
Thomas Paine vs Donald Trump
“It is an affront to truth to treat falsehood with complaisance.” Not the words of a modern commentator on fake news, the utterances of a modern politician or the rhetoric around the Brexit debate, but...
View Article
